Bidding on Your Own Company Name in AdWords
One PPC strategy that often causes some trepidation amongst advertisers is the decision about whether or not to bid on their own company name and other related brand terms. It is a common argument...
View ArticleWhat is Google AdWords?
Google AdWords is a form of Search Engine Marketing (SEM) which involves placing advertisements on the Google Search and Display Networks. Ads placed on the Google Search Network appear above and to...
View ArticleAdWords Ad Extensions and their Effects on Your AdWords Campaigns
With the constant innovation occurring at Google, you may have noticed some new and exciting changes to Google AdWords. Some recent additions include Ad Extensions such as Sitelinks, Location...
View ArticleSitelinks Now Embedded in AdWords Copy
Google have officially announced that Ad Sitelinks are now available in an embedded format. Although this will only affect your AdWords campaigns if you already have Sitelinks enabled, it means that...
View ArticleReload Media in the Community: One for One
The Reload One for One program was initiated by Reload with the purpose of giving back to the community in something that we are all passionate about. It’s about focusing on a different kind of “Number...
View Article4 Simple Tips to Help Develop a Data-Driven Marketing Strategy
It’s that time of year when most marketers are planning their strategies and locking down budgets for the next financial year. We all know you can’t argue with hard stats when justifying marketing...
View ArticleBidding on Your Own Company Name in AdWords
One PPC strategy that often causes some trepidation amongst advertisers is the decision about whether or not to bid on their own company name and other related brand terms. It is a common argument...
View ArticleWhat is Google AdWords?
Google AdWords is a form of Search Engine Marketing (SEM) which involves placing advertisements on the Google Search and Display Networks. Ads placed on the Google Search Network appear above and to...
View ArticleAdWords Ad Extensions and their Effects on Your AdWords Campaigns
With the constant innovation occurring at Google, you may have noticed some new and exciting changes to Google AdWords. Some recent additions include Ad Extensions such as Sitelinks, Location...
View ArticleSitelinks Now Embedded in AdWords Copy
Google have officially announced that Ad Sitelinks are now available in an embedded format. Although this will only affect your AdWords campaigns if you already have Sitelinks enabled, it means that...
View ArticleReload Media in the Community: One for One
The Reload One for One program was initiated by Reload with the purpose of giving back to the community in something that we are all passionate about. It’s about focusing on a different kind of...
View Article4 Simple Tips to Help Develop a Data-Driven Marketing Strategy
It’s that time of year when most marketers are planning their strategies and locking down budgets for the next financial year. We all know you can’t argue with hard stats when justifying marketing...
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